Marketers have milliseconds between the time a consumer takes an action and an experience is served. In order to assemble and deliver meaningful experiences and drive conversions, marketers must use data to create more personalized experience for customers, but now there’s more data than ever, making it difficult to know which information to use most effectively. As a marketer, efforts to reach your customers must be intentional, focused, and motivated. As a digital marketer, you have to do more with more.
The Adobe Digital Marketing Suite is designed to help solve the problem of marketers having to do more with more by breaking down organizational silos and encouraging teams across organizations to work together in the Marketing Cloud. In order to showcase these new products and tell their story to the largest Summit audience to date, Adobe contacted EAS to help formulate their story and create a compelling Summit experience for all attendees.
Working with Adobe, we created the Road to Summit video, strategy, keynotes, agenda, visual concepting, and demos for the Adobe Summit 2013. You can view the keynotes and product demos we built on day one and day two here. Adobe Summit took place in March 2013.