Infinitives

Let’s take as a given that, as a rule, sending out an email to all of your clients that contains a grammatical error in the first sentence is a bad idea. Let’s further assume that that just happened to a humble web guy of a certain consulting firm on this, the Ides of May.

The show must go on, yeah? I mean, here we are in the heart of a launch. You gotta just shake these things off. But for the record, OH. MY. GOSH. We’re so lame (really I’m lame, but I’m projecting my shame on the entire company in the hopes that that will diffuse some of my own intense lameness). Just to prove that I can properly form verb phrases, I would like to offer the suggestion that Groundswell can improve your conference in myriad ways.

First, it empowers the audience in a way that regular old social media reporting cannot. It’s all well and good that people tweet their impressions of conferences - and believe me, it’s worth it to pre-emptively hashtag your event so that you can track the comments - but a tweet can only go so far. What we do is a cross between conference journalism and on-the-fly keynote preparation. We bring the attendees into the conference proceedings in a way that makes their voice as important as the others coming from the stage.

Second, it gives you the opportunity for course correction or unconference-style breakout sessions to run with themes that emerge from within the conference itself - what if your tracks are not quite tracking what matters? What if a core group is missing the message? It used to be that you just sent them home dissatisfied. With an Extreme Arts team on the ground, you can improve the situation in real time.

Finally, having our crack team of video professionals onsite guarantees that you will attract new participants the next time around, and ensure that your attendees return for another round.

If this all sounds excessively informercial, I apologize. It’s just that Groundswell is so dang cool. You can rest assured that we’re usually not this marketing-focused. After all, we send out emails with grammatical errors in the first line…oy.