15th Annual CUNA Marketing and Business Development Council Conference

Monday March 17, 2008 @ 8:30 a.m.

Keynote Presentation: Bold, Spicy and Sophisticated! An Exploration in Leading, Selling, and Innovating Using a Culinary Metaphor

It turns out that the art and science of great wine and food pairing can help leaders build better businesses. The secret of combining complementary ingredients and packaging simple flavors in unique ways offers a simple and powerful methodology to unlock the potential of your teams, products, and partners.

Join David Gremmels (a managing partner for the world renowned Rogue Creamery and culinary artist) and Randy Harrington Ph.D. (a business consultant, author, speaker) for a powerful seminar in great tastes, great parings, and business potential.

Learning outcomes include:

  • Increasing the sophistication and detail in product and service descriptions—calling out subtle but important differences in service offerings.

  • Using “sensory notes” to innovate and identify potential points for sales impact and influence

  • Pairing and Partnering to build “Business Cuisines” for customers as opposed to one-off product cross sells

  • Understanding how to move from “commodity Marketing” to “experience marketing” in formal and informal business communication

Oh yeah, you also learn to pair gourmet food and wine like a pro!