Communication Development
The work we have ahead of us need not be tedious or taxing. You can offer employees a chance to fulfill a calling. You have the power to bring meaningfulness to your workplace. In a great organization, people laugh, the look forward to work, and they demand 110% from themselves and everyone else who enjoys the privilege of working there. Our experience tells us that everything you need for excellence in management, service, and marketing can come from being aware of the work you are doing as you transform in the light of your strategic priorities.
We simply need to capture the real stories of real people doing real things. Sometimes these stories are incidental; shared for a few days, marking a great moment of accomplishment, courage, or service. Sometimes these stories are defining, they are the embodiment of the credit union difference and what makes you so special. Your partnership with EASCI will allow us to capture those stories in writing and media. We then help you use the stories as the basis of your brand development efforts, your management training, and your sales and service development programs.
Candidly, it is our penchant for capturing the great stories that has made EASCI the "go to" firm for Microsoft executives facing massive global change. Now, we often get the call that begins with, "I need you to help me tell the story of how mobile phones are changing the priorities of global advertising agencies". Microsoft Senior VP Blake Irving called these stories "lightening in a bottle" and the "jet fuel" for his efforts to connect technical developers with marketers in a global reorganization.
So how do we make the magic happen? Well, it depends on you - and the stories, but in general we: * Work intensively with the management team and the CEO to tell the "Top Line" story of your goals and priorities with excitement, candor, authenticity and most important, consistency. This top line story becomes the basis for all the other stories that will follow.
We use affordable and quickly produced media (one sheet stories with photos and text, short audio interviews) to make the story relevant to every department in the organization.
We identify and recruit the natural opinion leaders and storytellers in the organization and help them refine their stories.
We structure meetings and training sessions to find and feature stories of great employee efforts, great members, great internal customer service, and other transformational events. There is a good chance you are already doing this—but in most cases there is not enough focus and structure to really capture and garner value from these stories.
We host and facilitate informal employee (and potentially customer) focus groups to tease out the "ground truth" and real world issues that must be present if your efforts are going to be considered credible.
And, we can produce broadcast quality media that can be used again and again to train employees, educate members, and activate marketing campaigns.
